Be a broken record. Without being annoying?

The squeaky wheel gets the grease. So be squeaky, but in a cute way.

There’s a restaurant a few miles from where I live.

I don’t follow them on social media, but one of the accounts I manage does.

I know pretty much nothing about this restaurant, except for two things…

One…on Thursdays – and only on Thursdays – they offer a special fried chicken dinner.

Two…the fried chicken looks amazing.

But how do I know this if I’m not that big of a fan of this place? If they haven’t gone viral? If I’ve never even been there?

Because every Thursday, without fail, their account posts several stories back-to-back of pictures of their fried chicken dinners. They’re close-up, crispy, delicious pictures with a little bit of info – announcing that it’s fried chicken day. And sometimes I’ll even see the picture first and then think, “Oh, it’s Thursday.”

I feel like Pavlov’s damn dog.

Whether you’re posting about the same service once every week or posting about an upcoming sale every other day, you might feel like you’re annoying people. But remember, people’s attention spans are tiny (and that’s if they even see your post – a topic for another day.).

In fact, for a person looking at a screen, their attention lasts, on average, 47 seconds, according to a UC Irvine study.

Odds are, it takes a viewer just as long to forget about your post as it takes them to scroll to the next one.

But I know about fried chicken night, because the restaurant kept telling me. Not in an annoying way. Not every day. But consistently, they gave me the information in a way that was enticing and didn’t make me feel like I was being sold. It actually made me want to be a part of something.

And the pictures of fried chicken didn’t hurt.